Lina Srivastava is the founder of CIEL, catalyzing and amplifying social impact through creative media. Lina is a strategist who combines technology, culture, art, and storytelling for social transformation by:

  • bringing new narrative forms and distribution techniques to human rights and global development initiatives

  • using cultural expression and cultural identity as foundational elements of social transformation

  • integrating needs expressed by local communities as instrumental in program design.

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Lina has worked with a group of social impact organizations, including UNESCO, the World Bank, UNICEF, the Rockefeller Foundation, MobileActive, Internews, 3Generations, Shine Global, and BYkids. An attorney by training from New York University School of Law, Lina has been involved in campaigns for several documentaries, including Oscar-winning Born into Brothels, Emmy-nominated The Devil Came on Horseback, Oscar-winning Inocente, and Sundance-award winning Who Is Dayani Cristal? The creator of the Transmedia Activism framework, which guides the development of media, art, and technology projects from story to social action, she is currently one of a handful of people in the world creating narrative-based social change initiatives with NGOs, global institutions, and independent media creators, combining both field experience with skills in documentary engagement and narrative design. The former Executive Director of Kids with Cameras, and the Association of Video and Filmmakers, Lina has taught design and social entrepreneurship at Parsons, The New School of Design, and is on faculty in the Masters of Fine Arts Program in Design and Social Innovation at the School of Visual Arts. Lina provides workshops, consultations, keynote addresses, panel discussions, and speeches on the rise of storytelling, narrative platforms, and social innovation as tools for social change, including at Yale Law School, Lincoln Center, MIT Media Lab, TEDx, and the Tribeca Film Festival.